Sony Launches 64GB Memory Card With 'Premium Sound' for Audiophiles

Its not been even a week since we saw reports
about Sony's imminent exit from smartphone and
television business, and the Japanese tech giant
has gone ahead and announced the SR-64HXA -
a 64GB Class 10 microSDXC card with a
'Premium Sound' tag that costs five times as
much as a regular microSDXC card.
The Verge reports that the SR-64HXA costs JPY
18,500 (roughly $155 or Rs. 9,600). It could be a
great accessory for those who intend to pick up
the Sony Walkman ZX2, which the company
announced at CES 2015 and has an astronomical
price tag of $1,200 (approximately Rs. 74,700).
This card is currently available only in Japan.
Audiophiles might find it worth the price but for
majority of the folks, who listen to music prefer
streaming or use only bundled earphones, will
find it too expensive.
As the tag suggests, the memory card is
engineered for sound quality. What this
effectively means is that SR-64HXA produces
less electrical noise when reading data. We are
unsure if that actually makes much of a
difference considering how flash drives are
already pretty quiet.
Interestingly, when questioned about the market
for such a product, a fairly clueless Sony
spokesperson told the Wall Street Journal, "We
aren't that sure about the product's potential
demand, but we thought some, among people
who are committed to great sound quality, would
want it."
We really don't know what Sony seems to be
smoking these days but we know one thing for
sure, the quest for audiophile-grade equipment
puts a dent... no... a crater in the pocket.